BIG 92.7 FM, India’s No.1 FM station today announced the latest edition to its kitty, with the launch of its station in Kota. Reflecting the true essence of the ‘Vibe of the City’, the station would offer listeners a platform for self-expression. The launch of BIG 92.7 FM in the city marks the fifth station in Rajasthan.
To inaugurate the station, present were Raghuveer Singh Kaushal (MP, Kota) – who was the chief guest of the event along with Abhay Kumar (collector, Kota) and Maharaja Ijay Raj Singh (His Highness of Kota) & mayor. The launch witnessed 927 balloons being released by more than 50 children of the Shri Karni Nagar Vikas Committee (orphanage cum old age home), Kota.
In the first phase of its launch, BIG 92.7 FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini metros across the country, which will eventually take the total count to 45.
With its hot adult contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimise the listener’s time management and health. Another important offering of the Station is that all the shows are interactive and the station encourages self-expression. BIG 92.7 FM is the only station which celebrates ‘Vibe of the City.’
In Kota, BIG RJ’s Dhaarna, Anchal, Chilly and Pragya will be entertaining the city, and the adjoining areas. The joyride will start at 6 am with ‘Sehar’. This programme will be followed by ‘BIG Chai’ by RJ Dhaarna from 7.00 am to 11.00 am. 11.00 am – 2.00 pm will be “Café Bai Sa” a special two hour show for women hosted by RJ Anchal. Between 5.00 pm – 8.00 pm it will be RJ Chilly who will entertain the city with his on-air show “Chat Papdi”. 8.00 pm – 11.00 pm will be ‘Pyar Mein Kabhi Kabhi’ – a show by RJ Pragya, followed by non-stop music from 11.00 pm to 12.00 am.
Commenting on the station’s entry into Kota, Mr. Nishant Vijayvargia, Station Head – Kota, BIG 92.7 FM, said “We are excited to launch our station in Kota and are looking forward to entertain the people of this educational hub of Northern India. The programming mix of the Station has been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining Kota. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.”
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.
BIG 92.7 FM, Suno Sunao, Life Banao
“To be the first choice of listeners as we not only entertain but positively impact and transform their lives”
About BIG 92.7 FM
A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce – all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92. 7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles.
With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors — Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several tier-II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the north, seven cities in the east, nine cities in the west and nine cities in the south.